Starbucks Mobile App Redesign
Having worked at Starbucks for nearly 7 years, I’ve helped troubleshoot the app more than once. Through the years, it’s been clear that the real issues aren’t bugs and glitches - they’re gaps in user consideration.
My full analysis of the Starbucks app is consolidated into a report, available above. In summary, these are the points of focus:
Promotion of the rewards program (“Stars”)
Reducing redundancies
Optimizing space for offers
Integrating store-specific promotions for waste reduction
Style Guide
I designed UI elements for the app using Starbucks’ available branding guidelines, and existing graphic assets from the current version of the app using the findings from my research to improve them.
Embedded Prototype
Interact with this prototype to test out my revisions for yourself. If you’re on mobile or have any issues with the embed, you can access it at this link.
